Mediasurge customer privacy notice
This privacy notice tells you what to expect Media Surge (“us”, “we”, or “our”) to do with your personal information.
Contact details
contact@media-surge.com
What information we collect, use, and why
We collect or use the following information to provide and improve products and services for clients:
· Names and contact details
· Public social media information
· Payment details (including card or bank information for transfers and direct debits)
· Transaction data (including details about payments to and from you and details of products and services you have purchased)
· Usage data (including information about how you interact with and use our website, products and services)
We collect or use the following personal information for information updates or marketing purposes:
· Names and contact details
· Profile information
· Marketing preferences
We collect or use the following personal information for research or archiving purposes:
· Names and contact details
· Purchase or client account history
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
· Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
· Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
· Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
· Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
· Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
· Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
· Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
· Legal – We may use your personal data in order to comply with legal requirements which apply towards us as a company.
· Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
· Contact information is used for normal business operations such as communications and platform management. There is minimal impact on privacy as the information is publicly available, and is not shared beyond which is necessary for these purposes.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for information updates or marketing purposes are:
· Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
· Collecting publicly available business contact details. This includes contacting influencers using publicly shared email addresses for business purposes on social media pages, such as YouTube "about" section. This also includes contacting employees with relevant roles within businesses for influencer partnerships, such as "influencer marketing manager", etc. This is necessary to establish partnerships between brands and influencers, and contacted individuals are reasonably likely to expect such communication due to their roles and the fact that the contact details are public. This has a minimal impact on privacy due to the use of publicly available, professional contact details.
· We store profile information, including influencers' platforms, niches, brand contacts' roles (for example "influencer marketing manager"), as well as their names and brand names. These profiles are used to match influencers to suitable brands for partnerships. This processing of this data is necessary to identify suitable partnership opportunities, while minimising unnecessary outreach. Only information relevant to the activity is stored, and much of it is publicly available through social media pages or professional networking platforms.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for research or archiving purposes:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
· Storing publicly available business contact information for influencer and brand representatives, to maintain records of previous outreach and partnerships. This allows better identification of suitable opportunities for future collaborations.
· Storing data from previous transactions, such as completed partnerships, payments, campaign records etc. to be used for analytics, and to support future business decisions and research into brand-influencer matching.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Where we get personal information from
· Directly from you
· Publicly available sources
How long we keep information
We will not store your personal data for longer than is reasonably necessary to fulfil the purposes for which it is collected, and to fulfil legal obligations.
Who we share information with
We do not share your personal data with third parties for their own marketing or business purposes without your consent, without contractual obligations between us or without legal obligation to do so. However, we do use third party service providers for services such as web hosting, data storage, email services etc.
Sharing information outside the UK
When transferring data outside of the UK, we ensure it will be to a country that is compliable with the UK GDPR, or, otherwise, using standard data protection clauses, making sure appropriate safeguards are in place.
For further information regarding international data transfers, please contact us using the contact information provided above.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last updated 2026